1. Empower citizens in the Shasta County region to imagine and attain their vision of the future through a more accessible, approachable, and meaningful planning process.
2. Ensure long-range mobility through efficient use of existing transportation infrastructure (i.e. managing travel demand) and strategic transportation improvements (i.e. keeping up with needed capacity).
3. Create a resilient regional economy characterized by diverse and emerging industry, high quality jobs, and equitable opportunity.
4. Better understand and benefit from the inherent connections between land use and transportation planning/policy.
5. Encourage development that minimizes impacts to the environment, including critical habitat, wetlands, and farmlands.
6. Make more efficient use of natural resources.
7. Accommodate new growth within fiscal ability to provide utilities and infrastructure.
8. Maintain a proper balance between the number of jobs and the number/type of housing within the region.
9. Improve communication and coordination between applicable local, regional, state, and federal planning entities.
